Revlon Snooping on It’s competitor: Covergirl | Rihanna


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Revlon Snooping on It’s competitor: Covergirl

• Posted by Erick on March 14, 2009 | Post a comment

• Filed under: News

According to TMZ.com, Revlon has secretly hired a huge polling company Harris Interactive, to find out if Rihanna is hurting its competitor, Covergirl. The survey is commissioned by Revlon and features a Covergirl commercial for mascara. It then questions people if they are aware of the person in the commercial (without saying Rihanna’s name), if they’ve heard about her in the news lately, if they have an opinion about the person and if they feel the person is “an appropriate spokesperson” for the product. TMZ confirmed with Harris Interactive that the poll is a “proprietary study by Revlon” translation: no one was supposed to know Revlon was doing recon on Covergirl.

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